marketing
Egorova
& Company
My name is Anastasia Egorova, I am a marketer with 15 years of experience in B2B, B2C, advertising agency. I worked at DOT Digital Agency, No. 1 in the nomination "Full cycle of Digital Services"; Jet Infosystems, No. 1 in Russia in IT outsourcing (IDC); ATN representative office, multiple winner of the OpticsPlanet Brilliance Award.

I collaborate with a proven team of designers, photographers, videographers and other specialists.
My name is Anastasia Egorova, I am a marketer with 15 years of experience in B2B, B2C, advertising agency. I worked at DOT Digital Agency, No. 1 in the nomination "Full cycle of Digital Services"; Jet Infosystems, No. 1 in Russia in IT outsourcing (IDC); ATN representative office, multiple winner of the OpticsPlanet Brilliance Award.

I collaborate with a proven team of designers, photographers, videographers and other specialists.
Key competencies
Experience
Independent marketer

  • Competitive analysis
  • Target audience analysis & CJM
  • Brand DNA: USP, tone of voice, company story & core values
  • B2C & B2B promotion strategy
  • Product matrix development
  • Customer interaction scripts, sales department support
  • SMM strategy, content plan, post creation
  • Media planning, influencer sourcing
  • Website development contribution: UX, content blocks, content
  • Improved company rating on Yandex Maps
  • Video production: organization & execution
  • Contribution to development of complementary products
  • Distribution channel promotion
  • Organization of participation in industry events
  • Partnership engagement system development
B2B, B2C компании
Marketing Director

  • Strategy & tactics
  • Competitive analysis
  • Media planning & analytics
  • In-depth SMM & communication strategy development
  • Digital marketing
  • PR & partnerships
  • Content production overhaul: launched new content formats, built a dedicated video production team, and onboarded new brand ambassadors.
  • Marketing budget optimization: reallocated budgets across channels to maximize ROI for specific product categories.
  • Video production: managed 50+ video shoots.
  • Performance improvements: ROI +44.8%, CPF -35%, reach +94%, social media engagements +94%, ER +20%
ARTELV
Marketing Director

  • Strategy & tactics
  • Competitive analysis
  • Media planning & analytics
  • Digital marketing
  • Lead generation: increased lead flow by 24,930%; achieved an average cost per lead of 235 RUB
  • PR & partnerships
  • Webinars: organized 20+ events
  • Industry event participation: secured and managed presence at major industry conferences: GrowthMed, Medovik, Dental, and others
  • Advertising budget optimization: reduced CPL by 11.5x
LoyMe
ATN International
Digital marketer

  • Target audience analysis
  • Competitive analysis and promotion strategy
  • SMM: creating groups on social networks, conducting advertising campaigns
  • 80% reduction in the cost of a subscriber
  • Translation from English of 50+ texts
Infratech
Head of the marketing and advertising department

  • Competitive analysis, development strategy
  • Organizing participation in 20+ exhibitions and events: Army, Interpoltech, Arms & Hunting in Russia, IDEX in the UAE, IWA in Germany, MILEX in Belarus
  • Establishing an advertising partnerships with the Kalashnikov and Lobaev Arms
  • Site improvements, installation and configuration of analytics systems
  • Internet marketing: PPC, SEO, SMM, advertising on thematic forums, WOM marketing
  • Creation of a product catalog and brochures in Russian and English
  • Conducting photo and video filmings 10+
Dot Digital Agency & the companies in the alliance
Participated in most of the agency's work processes. I held various positions: from assistant advertising manager to senior sales manager.

  • Conducting 250+ special projects, advertising and PR campaigns for SM clinic, Nutrilon, World Class, Nespresso, ROLF and other companies
  • Testing and launching 480+ advertising campaigns
  • Preparation of 300+ media plans
  • Participation in 10+ tenders
Business Marketing Partner

  • Competitive analysis
  • Positioning
  • Communication messages
  • Development strategy
  • Launching the Department's internal emailing
  • Launch of a printed digest for customers
  • Events to promote the company's leadership based on the results of the IDC rating
  • Updating the catalog, creating 100+ presentations
  • Organizing 20+ events for customers and employees
  • Preparing 50+ success stories
Jet Infosystems
Portfolio
  • LoyMe
    Marketing Director

    • Strategy & tactics
    • Competitive analysis
    • Media planning & analytics
    • Digital marketing
    • Lead generation: increased lead flow by 24,930%; achieved an average cost per lead of 235 RUB
    • PR & partnerships
    • Webinars: organized 20+ events
    • Industry event participation: secured and managed presence at major industry conferences: GrowthMed, Medovik, Dental, and others
    • Advertising budget optimization: reduced CPL by 11.5x
  • ARTELV
    Marketing Director

    • Strategy & tactics
    • Competitive analysis
    • Media planning & analytics
    • In-depth SMM & communication strategy development
    • Digital marketing
    • PR & partnerships
    • Content production overhaul: launched new content formats, built a dedicated video production team, and onboarded new brand ambassadors.
    • Marketing budget optimization: reallocated budgets across channels to maximize ROI for specific product categories.
    • Video production: managed 50+ video shoots.
    • Performance improvements: ROI +44.8%, CPF -35%, reach +94%, social media engagements +94%, ER +20%
  • B2B, B2C companies
    Independent marketer

    • Competitive analysis
    • Target audience analysis & CJM
    • Brand DNA: USP, tone of voice, company story & core values
    • B2C & B2B promotion strategy
    • Product matrix development
    • Customer interaction scripts, sales department support
    • SMM strategy, content plan, post creation
    • Media planning, influencer sourcing
    • Website development contribution: UX, content blocks, content
    • Improved company rating on Yandex Maps
    • Video production: organization & execution
    • Contribution to development of complementary products
    • Distribution channel promotion
    • Organization of participation in industry events
    • Partnership engagement system development
  • Jet Infosystems
    Business Marketing Partner

    • Competitive analysis
    • Positioning
    • Communication messages
    • Development strategy
    • Launching the Department's internal email mailing list
    • Launch of a printed digest for customers
    • Events to promote the company's leadership based on the results of the IDC rating
    • Updating the catalog, creating 100+ presentations
    • Organizing 20+ events for customers and employees
    • Preparing 50+ success stories
  • ATN International
    Digital marketer

    • Target audience analysis
    • Competitive analysis and promotion strategy
    • SMM: creating groups on social networks, conducting advertising campaigns
    • 80% reduction in the cost of a subscriber
    • Translation from English of 50+ texts
  • Infratech
    Head of the marketing and advertising department

    • Competitive analysis, development strategy
    • Organizing participation in 20+ exhibitions and events: Army, Interpoltech, Arms & Hunting in Russia, IDEX in the UAE, IWA in Germany, MILEX in Belarus
    • Promotional collaboration with Kalashnikov and Lobaev Arms
    • Site improvements, installation and configuration of analytics systems
    • Internet marketing: contextual advertising, SEO, SMM, advertising on thematic forums, WOM marketing
    • Creation of a product catalog and leaflets in Russian and English
    • Conducting photo and video filming 10+
  • Dot Digital Agency and the companies in the alliance
    Participated in most of the agency's work processes. I held various positions: from assistant advertising manager to senior sales manager.

    • Conducting 250+ special projects, advertising and PR campaigns for SM clinic, Nutrilon, World Class, Nespresso, ROLF and other companies
    • Testing and launching 480+ advertising campaigns
    • Preparation of 300+ media plans
    • Participation in 10+ tenders
Portfolio
Portfolio
Education
Advertising and PR
Moscow University for the Humanities
Psychology
Moscow Pedagogical State University
Marketing
"Specialist" at Bauman Moscow State Technical University
SMM
Netology
SEO
Netology
Web analytics
Netology
AI
Lyubov Cheremisina
Photoshop & Illustrator
Institute of Information Technologies
Google Adwords
"Specialist" at Bauman Moscow State Technical University
HTML & CSS
Udemy
English, C1
Shprachcaffe, Malta
English, B2
Shprachcaffe, Malta
Excel, level 2
"Specialist" at Bauman Moscow State Technical University
1С Bitrix
1C-Bitrix Academy
SMM
Chizhov Studio
SMM
Maxim Ilyakhov
Yandex Direct
Yandex Direct Certificate
Education
  • Advertising and PR, Moscow University for the Humanities
  • Psychology, Moscow Pedagogical State University
  • Marketing, "Specialist" at the Bauman Moscow State Technical University
  • SMM Strategy for VKontakte and Telegram, Chizhov Studio
  • Powerful Social Media Copy, Maxim Ilyakhov
  • SMM, Netology
  • SEO, Netology
  • Web analytics, Netology
  • AI for Practical Marketing Tasks, Lyubov Cheremisina
  • Photoshop & Illustrator, Institute of Information Technologies
  • Google Adwords, "Specialist" at the Bauman Moscow State Technical University
  • HTML & CSS, Udemy
  • English C1, Shprachcaffe, Malta
  • English B2, Shprachcaffe, Malta
  • Excel, level 2, "Specialist" at the Bauman Moscow State Technical University
  • 1С Bitrix, 1C-Bitrix Academy
  • Yandex Direct Certificate
In order to be successful in marketing, you need to understand the psychology of your audience. In order to be successful in marketing, you need to understand the psychology of your audience. In order to be successful in marketing, you need to understand the psychology of your audience.
Marketing without data is like driving with your eyes closed. Marketing without data is like driving with your eyes closed. Marketing without data is like driving with your eyes closed. Marketing without data is like driving with your eyes closed.
I'd like to highlight the most important sides of my background.

Initially, I'm a psychologist by my first education, and this helps me better understand the needs of the target audience and build more effective communication with them. In addition, I posses a higher degree in advertising, PR and marketing, which allows me to rely on fundamental knowledge in my work.

Besides, I'm able to delve deeply into the specifics of complex projects, think strategically and analyze data. I'm passionate about digital marketing, innovation and the search for new ideas.
During my professional career, I've gathered a database of effective contractors who are ready to quickly connect to projects.

Testimonials
Contact
If you have any questions, please, write or call me
Phone: +7 916 033 68 09
Email: entredy@mail.ru
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