Anastasia Egorova worked at ART-ELV LLC in the position of Marketing Director. During her tenure, Anastasia proved herself to be a professional, proactive, and strategic leader, capable of bringing ideas to life and leading her team effectively.
Under her guidance, a number of key initiatives were successfully implemented:
- Development and implementation of a comprehensive marketing strategy: this included preparing communication and SMM strategies, conducting in-depth target audience segmentation, competitor analysis, and creating a product matrix.
- Restructuring the content production process: introduction of new content formats, organizing a video production team, and onboarding new ambassadors for the project.
- Optimization of marketing budget allocation across promotional channels to achieve maximum ROI for different product categories.
Thanks to Anastasia's strategy, brand promotion reached a new level, based on clear goals and measurable results. She successfully increased the audience across all key social networks (VK, Odnoklassniki, Telegram, YouTube, Dzen, Rutube) while also growing engagement rates (ER). Furthermore, she managed to reduce the cost per subscriber acquisition and optimize overall expenses. Her systematic approach and precise selection of channels for different product categories strengthened brand recognition and trust, ultimately increasing ROI.